JYSK reinvigorates UK presence
The UK retail home furnishing market will receive a boost next month with the opening of the first of three new stores from Danish furniture retailer JYSK. The global chain, which set foot on Britain’s shores four years ago, has confirmed it will open stores in mid and Southern regions of the country, with the first one scheduled for Swadlincote in Derbyshire.
JYSK is already one of the world’s biggest retail furniture groups. It will open its 2000th store internationally (the 2000th will be elsewhere) around the same time as the new UK store launches. The UK was JYSK’s 30th country and, although the store opening programme has been slower than initially planned, the company remains committed to the British market.
The privately owned company opened its first UK stores in Lincoln and Mansfield in April 2008, following up with York, Blackburn and Bolton.
There are plans for a significant roll out of stores in the wake of the next three openings and the search is on for suitable properties in popular retail parks throughout the UK to support major expansion. Each store opening is expected to create around 15 jobs.
“JYSK is finding favour with British shoppers in some of the most challenging economic conditions and part of the reason for its success is its commitment to offering customers a good deal with good quality goods at low prices,” says Steve Stenhouse, Country Manager for JYSK UK. “We are particularly keen on the location we have identified in Derbyshire and aim to add choice and quality at irresistible prices to an already dynamic retail market place.”
JYSK stores sell a range of mattresses, duvets, towels, textiles, bookcases, beds, tables, sofas, housewares and garden furniture all at value for money low prices, with many items available to take home from store the same day.
The company employs clever purchasing together with a policy of zero exploitation that goes beyond the industry’s most enlightened green and ethical practices. JYSK is known for unbeatable time-limited offers which it markets to its stores’ local communities through direct mail JYSK papers.
With a group turnover of €2.5bn the chain has massive global purchasing power allowing price benefits to be passed onto customers, making competing with JYSK so challenging for competitors and shopping at JYSK so compelling for customers.
A programme of store opening activities and a range of enticing consumer offers will support each JYSK store launch. The expansion of JYSK into the UK will create more than 800 new jobs once its first wave of store openings is completed (open timeframe).
Leave a comment
Make sure you enter the (*) required information where indicated. HTML code is not allowed.