John Lewis gets an Olympic makeover
John Lewis has marked four days to go until the Games by wrapping four of its shops around the country in giant banners to celebrate London 2012. As the Official Department Store Provider to the London 2012 Olympic and Paralympic Games, John Lewis’s flagship shop on Oxford Street was today wrapped in a giant London 2012 inspired Union flag.
The unveiling forms part of a visual campaign which saw John Lewis shops in Stratford, Cardiff and Sheffield decked out with patriotic banners, celebrating the start of one of the world’s greatest sporting events.
At 8am abseilers fixed the final panel of the wrap around John Lewis Oxford Street while John Lewis Stratford City revealed two large vinyl stickers each side of the shop overlooking the Olympic Park. The vinyls at Stratford continue the theme of John Lewis’s latest print advertising campaign, by creating an image of a gold medal made up of products sold by the retailer.
John Lewis has also worked with fellow London 2012 partner adidas to install giant banners and wraps at both its Cardiff and Sheffield shops.
An 80 foot image of Team GB athlete Tom Daley is on display across the front of John Lewis Cardiff while shoppers at John Lewis Sheffield are greeted by a 40 foot image of Team GB athlete and local girl Jessica Ennis.
Nat Wakely, Director of Selling Operations, John Lewis said: “London 2012 is a once in a lifetime sporting event and we are immensely proud to be a sponsor and to be able to demonstrate our support in such a spectacular way. We backed the original London 2012 bid and it has been a fantastic journey to get to this point. The campaign to wrap and vinyl four of our shops further cements our commitment to the Games and is our way of getting behind Team GB and Paralympics GB.”
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