As summer approaches, Virgin Media has collaborated with Esprit Digital to offer a POS screen experience that won't be compromised by direct sunlight. A key player in the delivery of high speed broadband, TV and telephony, Virgin Media is the first retail brand in the UK to install digital screens that can be viewed in all light conditions throughout their estate. The first screens, situated in their Oxford Street store, ensure consumers will not experience any viewing difficulties through exterior shop windows in ambient sunlight. Past consumer problems associated with the sun's trajectory include the inability to read ATM screens and 'bleaching' of POS units through light interference.
In the last 12 months Virgin Media has introduced a number of in-store interactive touchscreen video walls to allow customers to browse and compare the options available. The success of using digital media within the stores was extended to store windows and, following a successful trial, 2014 will see a nationwide roll-out of digital screens in every VM store.
Paul Williams, Retail Director for Virgin Media said: ‘We’re delighted to be the first retailer to fully embrace this technology. These bespoke screens from Esprit are a key part of our strategy to attract new customers and drive them into our stores. The brightness and clarity are excellent.’
Peter Livesey, MD of Esprit Digital, said: ‘It has been a pleasure working with Virgin on this project. They had a very clear understanding of what they wanted to achieve and our new high bright screens in customised enclosures have gone down really well with both their staff and their customers. The UK roll-out will be finished this month and I am sure other retailers will be watching closely.’
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