Leeds-based integrated agency McGrath O’Toole has been appointed by the John Lewis Partnership to brand its ‘Partners’ Counsellor’s Directorate’ and the related change programme ‘Driving the Difference’, as well as design and implement a range of on and offline employee engagement approaches.
The project win - secured after pitching alongside two other shortlisted agencies - will see the team develop a new strategic and creative approach, drawing upon the unique ethos of the retail giant.
Mark Petty, programme manager at the John Lewis Partnership said: ‘Each of our 82,000 employees across the group, including both John Lewis and Waitrose, is a co-owner of the business. We’re confident that McGrath O'Toole understand how integral our workforce is and how much everyone’s opinion matters here.”
On being appointed, Sam Rainey, Managing Director at McGrath O’Toole, said: “The Partnership ethos and way of working is truly exceptional: it puts co-ownership at the heart of business success. Everything we intend to do will reflect that.
“We’re especially delighted to be creating the core messaging and communications collateral as they will play a key role in ensuring employees feel valued & respected as co-owners, and that they genuinely make a difference.”
McGrath O’Toole is a channel-neutral brand, PR, advertising and design agency, priding itself on offering compelling creative, with a brutally honest approach. McGrath O’Toole was born out of the partnership between Martin O’Toole and Don McGrath, both from creative backgrounds working for great companies like Team Saatchi, The Home Group and CheethamBell JWT.
McGrath O’Toole has a diverse client portfolio, including soft drinks, weight management & healthcare, financial services and global IT security.
In addition, they provide pro-bono work for Yorkshire homeless charity, Simon on the Streets.
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