Andy Street, Managing Director of John Lewis, together with Rona Blackwood, Programme Strategy Manager for Save the Children’s "Eat, Sleep, Learn, Play!" programme, were at John Lewis Stratford to launch a nationwide charitable initiative starting this weekend which aims to raise more than £50,000 for Save the Children’s work in the UK.
It sees the retailer sell Belgian chocolate hearts priced £5 during the lead-up to Christmas with 100 per cent of each sale donated to Save the Children. When a chocolate heart is purchased, customers will be given a gift tag to place on a Christmas ‘Giving Tree’ located in John Lewis department stores nationwide for all to see.
The funding will benefit Save the Children’s Eat Sleep Learn Play! programme which is a crisis grants programme for families with young children who are struggling to provide the basics for their children (to be able to eat, sleep, learn and play). This funding will specifically help provide educational toys for some of the UK’s poorest children.
In addition, John Lewis will launch a CD single of Gabrielle Aplin’s version of ‘The Power of Love’, made famous by Frankie Goes to Hollywood. The song features in the department store’s high profile Christmas advertising campaign. When the CD is bought in store or on Johnlewis.com, the retailer will donate their profit, 86 pence to Save the Children’s work in the UK.
Andy Street, managing director of John Lewis commented: “We are really proud to support Save the Children this Christmas. The Belgian chocolate hearts will make fantastic festive gifts especially since the entire £5 sale price of each chocolate heart will be donated to the charity. I wish all our customers a wonderful Christmas and hope a chocolate heart features on all their gift lists!”
Rona Blackwood, Eat, Sleep, Learn, Play! Programme strategy manager at Save the Children added: “We are delighted that John Lewis are supporting us this Christmas. The funds from the sale of the chocolate heart will help us to provide educational toys for some of the UK’s poorest children – helping to give children a great start in life, thank you.”
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