It’s a ‘Dream Baker’s Dozen’ this year, as 13 toys are chosen by the Toy Retailers Association (TRA) to make the toy industry’s official list of the top toys for Christmas.
With a nod to the past but two feet firmly in the future the list is a mix of old favourites brought right up to date, ground-breaking technology and a new crop of must-have character toys say the TRA.
Some of the enduring favourites on the list have been around for 30, 45 or even 65 years. Contrast this with the high-tech tablet computers for kids and exciting new character toys inspired by TV and film and it’s safe to say that children will have varied, imaginative and engaging Christmas this year.
This year’s Dream Toys:
Cabbage Patch Kids, JAKKS Pacific
InnoTab 2, VTech
Jake and the Neverland Pirates – Pirate Ship Bucky, Mattel
LeapPad 2, Leapfrog Toys
LEGO Friends: Olivia’s House, Lego
LEGO The Lord of the Rings: The Mines of Moria
Mike the Knight’s Deluxe Glendragon Playset, Character Options
Monster High Ghouls Rule Dolls, Mattel
My Moshi Home, Vivid Imaginations
Nerf N-Strike Elite Hail-Fire, Hasbro
Twister Dance, Hasbro
Web Shooting Spider-Man, Hasbro
Gary Grant, Chairman of the TRA’s Dream Toys selection panel commented: “There are some toys that hold an enduring place in the hearts of children for generations and this year we’ve seen the toy industry come up trumps by reinvigorating these classic favourites for 2012. We also continue to see technology being woven into toys to add extra dimensions to the play experience – whether this is the use of apps, interactivity, touch screens or integrated multi-functions such as e-readers and cameras.
This year’s toys were so strong that not only have we selected a ‘baker’s dozen’ to be the top Dream Toys for Christmas but we also felt the need to create three new categories and increase the number of shortlisted toys from 72 to 79. The new categories are; ‘Dolls’, ‘Interactive’ and ‘Educational’, representing significant innovation from the industry in these areas. The ‘Dolls’ category has undeniably been bolstered by the re-emergence of Cabbage Patch Kids but is also backed up by the resurgence of Barbie, Bratzillas, Disney and of course, the hugely-popular Monster High. The seamless integration of technology has lifted the ‘Interactive’ category. This year we’ve seen a Furby which reacts and adapts intelligently to the attention it’s given and has an app download for even more fun, Tatty Teddy Story Time, which interacts with the bedtime story and the continuing popularity of Moshi Monsters - surely a phenomenon that has helped to define online and offline play. Lastly, ‘Educational’ play has been transformed by tablet computers for kids – new to the market last year, we’re now seeing exciting new developments from InnoTab 2 and LeapPad 2 as well as new entries to this burgeoning category”
The TRA reveals its predictions for the official Top Toys for Christmas at the Dream Toys 2012 media preview in St Mary’s Church, Bryanston Square, Wyndham Place, Marylebone London on 31st October 2012.
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