First Russian Debenhams opens in Moscow
British retailer Debenhams has launched its first department store in Russia in a further step towards one of its key growth pillars to expand the brand internationally. Debenhams aims to firmly establish itself in the Russian retail market, which is on target to become Europe’s biggest by 2013/2014.
The store is at MEGA Belaya Dacha in Moscow, a mall owned by IKEA's Russian shopping centres arm, and is the 70th international opening for Debenhams. Spread over 35,000 sq. ft., customers can expect ranges from world-renowned designers, an impressive homeware offer and a full beauty and cosmetics selection in partnership with Rive Gauche.
The exclusive designer ranges that will be completely new to Russia include Butterfly by Matthew Williamson, H! by Henry Holland, Rocha by John Rocha and J by Jasper Conran. Following great success in the UK, shoppers will also, for the first time, be able to snap up 'Edition', featuring the very best from Britain’s up and coming designers.
Debenhams International Director Francis McAuley commented, “Russia is a key market, and we are excited that launch day is finally here. With an annual footfall of 70 million, Mega Belaya Dacha is the perfect spot for our first opening.
“Debenhams will be one of the first retailers to offer a full range of fashion, cosmetics, accessories, lingerie and homeware in one store and the product and prices will appeal to the vast majority of Russian consumers.
“And we have big plans for future growth; this will be the first of many Debenhams stores in the country with a further eight already in the pipeline.” Debenhams aims to double the scale of its international business over the next five years and the sheer size and strength of the consumer market in Russia makes it a significant part of this strategy.
Mega Belaya Dacha,
1st Pokrovsky Proezd 5
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